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Problem Spinnermax decided that it required a new, consistent and professional looking visual identity for it’s real estate photography and 360 degree virtual tours services. Solution To play up the company services and name a stylized rotating shutter was developed. The colour palette is derived from the RGB colour model. Appropriate since photography is the process of recording pictures by means of capturing light on a light-sensitive medium. Guidelines were supplied to assist in the future use of the new visual identity.