Dawn Bates – Visual Identity
Problem Update an identity for Bates Design an interior design company. Solution Integrate the initials “D” and “B” into a single abstract fluid shape focusing on the idea of a monogram – originally used in history as a craftsman signature. This gives it richness and a sense of designer quality. Using a greyish-blue metallic colour gives it a timeless essence, while clean simple lines keep it elegant and contemporary.